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Cross-platform development, for or against?

Cross-platform development, for or against

Is it worth it for your product to choose cross-platform development, or give preference to native – a difficult question, because every business has its own goals and expectations for the product, which is planned to develop?. But today we do we shall understand in what kind of development is suitable to you

What is the cross-platform applications

Cross-platform applications -.? Applications that are developed and then work immediately and on Android, and iOS. The essence of development is that the source code is translated into the native, that is understandable to a specific mobile device. As a result, the program can interact with the OS installed on it

Recall,. Native applications, as opposed to cross-platform, written originally for a specific operating system

Pros cross-platform development

Cons cross-platform development

1. Greater reliance on your mobile device

Cross-platform applications typically do not work offline. Therefore, their ability to strongly depend on the user having a stable internet connection. The operating system version and model of the device is also important. Cross-platform application is almost guaranteed to reduce the performance of the device over one or two years. While the native application will run stably even in the ancient gadget with outdated firmware. So if you do not want your customers to read the angry reviews about how your app is finally dobilo someone’s smartphone – choose native development

2.. Unfriendly user interface

People are so much accustomed to the appearance and functionality of their gadgets that are waiting on the applications installed on them maximum responsiveness. They want to be sure that each button is in its rightful place as the scrolling of the page will go with optimal speed for them, and on any of the action will be followed by immediate reaction. Cross-platform applications is usually difficult to adapt to the device, and the speed can not boast

The problem is that for cross-platform development does not happen guideline -. The development of standards by the creators of the OS. Therefore, cross-platform mobile application development for android, will not be useful to the user iOS, and vice versa. You can certainly create separate designs for each platform, but the volume of this effort will be equal to the creation of two different applications, even if the same language.

3. The struggle for supremacy among development tools

At the market of solutions for the development of cross-platform competition becomes tougher with every passing day. So far, the most popular among developers use React Native and Xamarin, but they may well be ahead of, for example, Vue Native. In this case, the ex-leaders of the race will be deprived of important advantages – operational support code. And this can happen with any cross-platform tool.

native development similar problem is not terrible. The introduction of new tools is gradual, and knowledge of several programming languages ​​required for a specialist, will allow him to quickly deal with all the innovations. In addition, there is a huge professional communities around each of the operating system, with the result that any arising complexity of the search for a similar problem on the forums, where thousands of people are ready to prompt and help to solve it.

Which application is suitable for your business ?

Before you answer this question, it is important to analyze your business. Consumer segments, the value of time and financial resources, the desired depth of integration with the user device application plus clearly defined long-term goals – the least of which will depend on your choice. But we will make it easier if you now answer the relevant questions.

1. What are the benefits your audience?

If you know that the ratio of iOS and Android users among your customers close to the proportion of 50 to 50, choose the native development. So you show that equally respect the needs of all your customers, regardless of their level of income.

The connection between the choice of mobile devices and the level of solvency once again confirmed the company App Annie. As a result of research the number of downloads and mobile applications sales volume in the Google Play and the App Store for the first quarter of 2018 revealed that users of Android-smartphone downloaded 135% more applications than iOS-store visitors. At the same time, the App Store has brought to their owners 85% more revenue than Google Play. . An occasion to think about developing a separate ios mobile applications

The path to success is clear, to play on two fields at once. More precisely, the two stores. Just calculate, should appear first in which one application. Of course, if the simultaneous release is not part of your digital-strategy.

2. How much time you have to develop?

The answer to this question depends on the financial costs of the project. The fact is that in terms of time spent on the development of cross-platform app only seems to be more cost-effective solution. In fact, its adaptation to the platform may take almost as much time as the creation of two native applications because developers have to write an additional part of the code for problem areas.

On the native application such problems will not be exact, that it is very important to keep the audience that is extremely tolerant to errors and bugs. According to the statistics of the company Compuware, 79% of users are willing to restart the application, if it is properly earned during the first run, but give him another chance to agree only 16%. The rest are likely to simply delete the program.

3. What are the functions of the device you want to use?

We have been told that the only native applications capable of reproducing heavy graphics quickly and without loss of quality. But these technical advantages are not limited to native development. As an example, take the Facebook app. With the release of certain versions of Android and iOS scrolling became smoother, reduced image download time and were solved all the problems with the cache.

In addition, native applications have direct access to all the services the device that allows you to get information geopozitsii a user or contact list. Cross-platform applications need to use a special native plug-ins, which affects the transmission speed and overload the memory device.

4. What are the results you seek?

Digital-strategiya- a list of goals that your company can achieve with the help of digital tools. The choice of the latter depends on the benefits that you want to get in the end.

Arrange the process from idea to result on items, considering all available resources. Findings may be the most unexpected

For example, you may find that you put your responsive site with lots of features and interactive elements in a cross-platform application, you initially wanted, -. Too costly task. Or finally, make sure that your mobile website is always loses the mobile app – like cross-platform development of native plays. And among the reasons find those that we spoke above

Conclusion,. Cross-platform application is beneficial only in one case – you create a demo version of the application is limited to the timing, money and narrow specialists. In all other cases the native application will give you many times more advantages, since it – a qualitatively new level of development

The second step in attracting investment -. Literate presentation of their ideas and projects. Consider the basic aspects of the behavior of investor.

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